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PM formalization of micro food processing enterprise scheme
- 10 November, 2022
- paawak foods
Q.1 Sir, could you please tell us the inspiration behind Paawak Foods & what is the problem you are trying to solve with your brand in the Agro-processing sector?
Consumption of sugar in any form has been a major cause of worry across the world. My extended family is from Satara district in Maharashtra which is a part of the sugarcane belt of Maharashtra. I have personally witnessed agitations of farmers since they were not getting a reasonable price for their sugarcane produce. Also when I met my mentor, Dr. Prabodh Halde, he advised me to focus on building a brand in jaggery since there was hardly anyone who had thought of it in 2014 when we started Paawak. People had already started looking for a healthy alternative to refined sugar.
Thus we saw a scalable business opportunity to address the two major problems - help farmers get the right price for their produce at one end and provide a healthy substitute for refined sugar at the other.
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