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Redefining Sweetness

Sweetness, Reinvented

We started with a simple belief: sweetness should be pure, healthy, and honest. Inspired by traditional jaggery making and driven by modern innovation, our mission is to make jaggery a natural choice in every home.

The Vision

To give consumers a healthier, chemical-free alternative to refined sugar, and to uplift the farmers and artisans behind jaggery production. What began in the fields soon became a movement: making jaggery hygienic, convenient, and world-class.

Innovation that
Changed the Market

Gone are the days of bulky, unhygienic jaggery blocks. With patented jaggery cubes and liquid jaggery (RAB), we pioneered products that are easy to use, longer-lasting, and perfectly suited for modern lifestyles - without losing their natural taste or nutrition.

Sweetness with Impact

Every pack supports rural communities, creates jobs, and preserves age-old farming traditions. When you choose us, you're not just choosing jaggery - you're choosing health, sustainability, and social change.

Recognized & Trusted

Our journey has been featured in leading publications highlighting how we've revolutionized India's jaggery market with innovation and integrity.

Our Awesome Team

Mr. Kaushal Dongre

Mr. Kaushal Dongre

CEO & Founder

Visionary behind Paawak, driving innovation and brand philosophy.
Mr. Sachin Kolapate

Mr. Sachin Kolapate

Accounts Head

Ensures financial discipline and smooth operations.
Mr. Pranav Deshmukh

Mr. Pranav Deshmukh

Supply Chain Head

Manages efficient flow of products from production to delivery.
Mr. Anand K Bhat

Mr. Anand K Bhat

Sales Head

Leads sales strategy and customer relationship building.
Mr. Amit Panhale

Mr. Amit Panhale

Production Head

Oversees production with focus on quality and consistency.
Ms. Riya Mehta

Ms. Riya Mehta

New Product Dev Head

Brings innovation by creating new and consumer-focused products.
Ms. Dhriti Mehra

Ms. Dhriti Mehra

Marketing Head

Crafts brand presence and drives marketing initiatives.
Mr. Sanket Ahankari

Mr. Sanket Ahankari

Quality Head

Maintains high standards of quality and food safety in every batch.

Watch Our Story

Our farmers are our pride, and we pledge to support them.