ABOUT US!

At Paawak, we’re redefining sweetness—naturally. We are proud to be the first company in India to introduce process-patented jaggery cubes, making jaggery more convenient, hygienic, and accessible than ever before. Born out of a desire to revive the traditional benefits of jaggery in a modern form, Paawak has grown into one of the fastest-rising names in the natural sweetener market. Our products are chemical-free, authentic in taste, and backed by scientific research and innovation.

OUR STORY!

The journey wasn’t easy. When Paawak first introduced cube-shaped jaggery, 98 out of 100 shops rejected the product. But we believed in our vision. Starting with just two retail partners and a deep commitment to quality, hygiene, and consumer health, we steadily built trust and demand across India. With our patented P Technology, we created jaggery that not only tastes great but also lasts longer—without preservatives. What began as a small idea is now a growing movement, with our products present in 800+ outlets and over 100,000+ happy consumers.

OUR MISSION!

Our mission is to make jaggery a part of every household, not just as a sweetener but as a healthy lifestyle choice. We aim to create awareness about its natural benefits and ensure people have access to pure, high-quality jaggery in easy-to-use forms.

INNOVATION & GROWTH!

From developing jaggery cubes and sachets to introducing modified atmosphere packaging, Paawak leads with innovation. We now offer a wide range of jaggery products and continue to expand across multiple Indian states. We’re not just building a brand—we’re creating a sweet, healthy revolution.