We started with a simple belief: sweetness should be pure, healthy, and honest. Inspired by traditional jaggery making and driven by modern innovation, our mission is to make jaggery a natural choice in every home.
To make consumers aware, realize, and adopt jaggery as a preferred natural sweetener considering its immense nutritional benefits.
Gone are the days of bulky, unhygienic jaggery blocks. With process-patented jaggery cubes and liquid jaggery (RAB), we pioneered products that are easy to use, longer-lasting, and perfectly suited for modern lifestyles - without losing their natural taste or nutrition.
Every pack supports rural communities, creates jobs, and preserves age-old farming traditions. When you choose us, you're not just choosing jaggery - you're choosing health, sustainability, and social change.
CEO & Founder
Accounts Head
Supply Chain Head
Sales Head
Production Head
New Product Dev Head
Marketing Head
Quality Head
Keep Living the 'Gud' Life.
